About

Making the art of sales a science.

Our mission is to make the art of sales a science. PeerLab is a research laboratory for commercial behavioural data: we build the standard, the graders and the corpus that make demonstrated selling skill measurable, so that “good at sales” stops being an opinion and becomes evidence. Peer is the first product out of that research — an MCP server, in early access, that feeds the graded record to the AI your revenue team already uses. Blind Human Call Grading and PeerLibrary come from the same work. The standard is a methodology-agnostic measure of demonstrated selling skill, built by practitioners over a decade of assessment work and kept honest by blind re-marking and trained human assessors. One discipline, done properly: grading how people sell.