Net cash in · after 50% SEIS
£5,000
Raise · £500kStage · Pre-seedSEIS/EIS · Approved
Register interest
LinkedIn skills are self-rated dots. Gong dies the day you leave. PeerPal turns your real calls into proof of skill you own for life, and a game that makes you better. The platform is already built. This round funds the growth.
A trillion-pound profession runs on gut feel about who's good. Fix how skill is measured and owned, and you own the category underneath every sales tool.
No evidence, no standard, no credibility. Recruiters know it and ignore it. There is no trusted way to show you can actually sell.
Every call you ever nailed lives in a system your employer controls and you lose the day you leave. Your track record resets with every job.
"Work on discovery" is not coaching. Without a named skill, a standard, and a way to see progress, improvement is guesswork, and it doesn't stick.
Real calls, graded against a real standard, into a portfolio that's yours for life, plus the mechanics that make getting better something you want to do.
Gong owns the recordings. PeerLab owns the standard that judges them, a practitioner-built rubric refined over a career, not a prompt written last week. That is what makes "verified" mean something, and it's the one thing a competitor can't clone by copying a screen. Recordings are a commodity; the standard is the asset.
From cold-caller to Chief Commercial Officer: real teams, real deals, refined into an explicit rubric of skills and competencies, then 127 frameworks across the motions reps actually run.
Grades each call against the right framework and returns the evidence, the exact quotes and the "why" behind every grade. Not a score; a defensible judgement. Two years already turned into working software.
Not projections. What is already true today.
The assessment engine, the standard, the verified portfolio, the games, the org platform, done and working. This round doesn't buy an MVP. It buys distribution: getting PeerPal into the hands of the reps who need it.
PeerPal is the front door, bought by individual reps. Peer is what their employer buys once a team is hooked.
Your real calls, graded against the standard, become a portfolio recruiters can actually trust, with the evidence behind every grade. Portable, private by default, yours for life. Your employer can't touch it.
Ranks, quests, seasons and skill mini-games turn improvement into something reps come back to, the retention engine a portfolio alone can't provide.
Conversational AI that coaches on the skill beneath each call, career, role and results, never "what to say in your next deal." Skill mastery, not sales tactics.
When a team is already on PeerPal, the employer buys Peer: the same engine, org-controlled and compliant, dashboards, cohort comparison, and PeerLibrary, the licensable data business underneath.
Reps adopt individually. Adoption clusters inside companies. The employer pays to see the team, benchmark the market, and license the corpus. Slack's shape, for sales skill.
An individual buys PeerPal for the verified portfolio and the game. Self-serve, viral share pages, rep-owned data.
Leaderboards and shared proof spread inside a company. Density becomes a warm enterprise signal.
Policy and control needs convert rep demand into a seat-based Peer sale, the org-controlled version.
PeerLibrary turns the aggregated, consented corpus into a licensing business.
Copy one surface and you have nothing. The value is in the standard and the arrows between the surfaces, and we own both.
Sales-enablement is a crowded B2B category fighting over the same buyers. B2R is a different door, and a beachhead the incumbents structurally can't enter.
Reps carry their career across employers and have a personal reason to own their proof, independent of who they work for.
Reps in smaller, less-governed orgs can self-serve their own calls. Enterprise data is admin-locked, so we start where the rep can act. Above the wedge sit the £320B+ training, analytics and data budgets that Peer and PeerLibrary open up.
Fifteen years in the arena PeerPal is built for, from cold-caller to Chief Commercial Officer, building the standard the company now runs on framework by framework. Head of Sales at Booksy UK, taking it from pre-product-market-fit to cash-flow positive; CCO and advisor to dozens of commercial teams. An AI-native builder who designed and single-handedly runs the platform, directing a 28-strong AI workforce. Hosts Founders Unplugged (tens of thousands of weekly views), a direct line to the exact people PeerPal serves. The rare founder who lived the problem, codified the solution, and can both build and sell it.
The product is built, so none of this rebuilds it. Every pound goes to reaching reps.
Illustrative only, assuming an SEIS structure and a £3M pre-money valuation.
Early-stage shares are a stake, not a savings account. The realistic routes to liquidity:
The most common early exit, later investors buy out early ones when a larger round lands.
Sales-tech, HR-tech and credentialing platforms buy category tools with real skill data and rep supply. Gong, LinkedIn, Salesforce and the enablement suites are all natural homes.
The biggest outcome is not selling early. A trusted skills standard becomes infrastructure the whole profession runs on.
Owned professional identity for a billion people. But skills stayed self-reported, the gap PeerPal fills with verified proof.
Proved calls are gold. But the data is employer-owned and dies with the job. We make it rep-owned and portable.
Turned dull practice into a daily habit for hundreds of millions. The Console applies the same mechanics to sales skill.
Portable, verifiable credentials became standard in tech. Sales has no equivalent, yet.