# Free Sales Scorecards & Rubrics

Part of the PeerLab [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Every resource is published in full, free, with no sign-up.

- [1:1 Coaching Metrics Scorecard](https://www.peerlab.ai/library/1-on-1-coaching-metrics-scorecard/): Scorecard/Rubric. The specific numbers and skill signals a manager should walk into every 1:1 with, scored against a 1–4 rubric instead of eyeballed, plus a 30-minute session structure that closes the loop from one 1:1 to the next.
- [Accelerator Cliff Deferral Audit: Comp Plan Behaviour Diagnostic](https://www.peerlab.ai/library/accelerator-cliff-deferral-audit-comp-plan-diagnostic/): Scorecard/Rubric. A structured scorecard for sales leaders and comp designers to rate their live plan against five cliff-driven failure modes, identify which rep behaviours the plan is actively producing, and leave with a ranked fix list to bring to finance.
- [Account Segmentation & Tiering Rubric](https://www.peerlab.ai/library/account-segmentation-tiering-rubric/): Scorecard/Rubric. A weighted scoring rubric: revenue potential, strategic fit, effort-to-serve, growth trajectory: for sorting every account into Enterprise, Mid-Market, SMB, or Long-tail consistently, instead of by rep gut-feel.
- [AI Scoring Criteria Constructability Audit: Can the Model Actually See It?](https://www.peerlab.ai/library/ai-scoring-criteria-constructability-audit/): Scorecard/Rubric. A criterion-by-criterion rubric that pressure-tests every item on your AI roleplay scorecard against four mechanical dimensions before a single live assessment runs. The output is a written record of which criteria are safe to automate, which need a human overlay, and which should be cut from the AI layer entirely.
- [Battlecard Effectiveness Scorecard](https://www.peerlab.ai/library/battlecard-effectiveness-scorecard/): Scorecard/Rubric. A 100-point rubric that scores every competitive battlecard on accuracy, usage, and measured win-rate impact: so retiring, rebuilding, or promoting a battlecard is a data call, not a guess.
- [Buyer Power & Stakeholder Leverage Scorecard](https://www.peerlab.ai/library/buyer-power-stakeholder-leverage-scorecard/): Scorecard/Rubric. Score each stakeholder's real negotiating leverage - budget authority, alternatives, urgency, risk exposure - so reps stop treating every voice in the room as equally important and start prioritizing the objection that actually matters.
- [Call Coaching Observation Scorecard](https://www.peerlab.ai/library/call-coaching-observation-scorecard/): Scorecard/Rubric. A structured rubric for scoring recorded or live calls against six named skills with specific behavioral anchors: so feedback is about competency, not vibes.
- [Call Monitoring & Coaching Scorecard](https://www.peerlab.ai/library/call-monitoring-coaching-scorecard/): Scorecard/Rubric. A 100-point, behavior-based scorecard for grading recorded cold calls across opener, discovery, objection handling, and next-step securing, with scoring anchors so two managers land on the same number.
- [Champion Strength Rubric](https://www.peerlab.ai/library/champion-strength-rubric/): Scorecard/Rubric. Score how strong - and how vulnerable - your internal champion really is before you bet a renewal or expansion on their word alone.
- [Coaching Effectiveness Scorecard for Managers](https://www.peerlab.ai/library/coaching-effectiveness-scorecard-for-managers/): Scorecard/Rubric. A rubric leaders use to rate the quality of a manager's coaching: not the rep's output: scoring consistency, specificity, follow-through and skill-linkage so coaching quality becomes visible and improvable in its own right.
- [Cold Call Certification Scorecard](https://www.peerlab.ai/library/cold-call-certification-scorecard/): Scorecard/Rubric. A pass/fail rubric managers use to certify that a rep has the live-call skill to prospect real target accounts without a manager listening in: eight weighted competency categories, built-in auto-fail triggers, and a documented sign-off trail.
- [Cold Call Talk-to-Listen Ratio Scorecard](https://www.peerlab.ai/library/cold-call-talk-to-listen-ratio-scorecard/): Scorecard/Rubric. A 7-criterion scoring rubric that benchmarks rep talk-time against discovery-question density on live or recorded calls, with scoring bands and a coaching script tied to the result.
- [Cold Calling Skill Level Rubric (Novice to Master)](https://www.peerlab.ai/library/cold-calling-skill-level-rubric/): Scorecard/Rubric. A 5-level competency rubric across 8 observable dimensions of cold calling skill: from Novice to Master: so every rep, manager, and coaching conversation is working off the same definition of what 'good' actually sounds like.
- [Cold Email Copy Review Scorecard](https://www.peerlab.ai/library/cold-email-copy-review-scorecard/): Scorecard/Rubric. A 5-criteria, 1-to-5 rubric: clarity, relevance, CTA, personalization, brevity: for grading a rep's cold email before it ships, with a concrete description for every score on every criterion.
- [Customer Health Score Scorecard](https://www.peerlab.ai/library/customer-health-score-scorecard/): Scorecard/Rubric. A weighted, four-category rubric: usage, engagement, sentiment, and support load: that turns "this account feels fine" into a consistent, defensible number every AM on the team calculates the same way.
- [Deal Inspection Scorecard (Skip-Level Edition)](https://www.peerlab.ai/library/deal-inspection-scorecard-skip-level/): Scorecard/Rubric. The scorecard VPs and CROs use to sanity-check a rep's number-one deal before it lands in the board deck: 10 scored criteria, skip-level questions for each, and a clear go/no-go banding.
- [Deal Probability Scorecard: Three-Factor Forecast Model](https://www.peerlab.ai/library/deal-probability-scorecard-three-factor-forecast-model/): Scorecard/Rubric. Score every deal on buyer-initiated contact, multi-thread depth, and commercial conversation status to produce a probability modifier grounded in observable behaviour, not CRM stage labels. Replaces inherited stage percentages with a number a manager can defend.
- [Demo Customisation Depth Scorecard: Generic vs. Tailored](https://www.peerlab.ai/library/demo-customisation-depth-scorecard-generic-vs-tailored/): Scorecard/Rubric. A 12-criterion rubric that scores every demo across four dimensions to diagnose exactly how generic or truly tailored it is. Each criterion has word-for-word behavioural anchors so scores are consistent whether you're self-reviewing, peer reviewing, or coaching.
- [Demo Scorecard for Peer Review](https://www.peerlab.ai/library/demo-scorecard-for-peer-review/): Scorecard/Rubric. A weighted 9-criteria rubric for reviewing recorded demos, built to catch narrative and business-outcome gaps that a polish-only review misses, for managers running peer-review or 1:1 coaching sessions.
- [Discovery Call Review Rubric](https://www.peerlab.ai/library/discovery-call-review-rubric/): Scorecard/Rubric. A structured scorecard for 1:1 call reviews that scores six discovery-call dimensions and converts a recording into exactly three specific, assignable coaching actions.
- [Discovery Call Scorecard](https://www.peerlab.ai/library/discovery-call-scorecard/): Scorecard/Rubric. A weighted rubric scoring discovery calls on question quality, pain quantification, and next-step control, not just 'good energy.'
- [Discovery Call Scorecard for Managers](https://www.peerlab.ai/library/discovery-call-scorecard-for-managers/): Scorecard/Rubric. The rubric managers use to grade a recorded discovery call on a 1–5 scale across 10 core discovery competencies, with anchor descriptions for every score.
- [Discovery Call Self-Grading Rubric](https://www.peerlab.ai/library/discovery-call-self-grading-rubric/): Scorecard/Rubric. A rubric reps score themselves against immediately after hanging up: while the call is still fresh: to catch what worked, what to fix next time, and whether this deal is actually as qualified as it felt in the room.
- [Enablement Content Audit: Competency-to-Evidence Scorecard](https://www.peerlab.ai/library/enablement-content-audit-competency-evidence-scorecard/): Scorecard/Rubric. A row-by-row scoring instrument for auditing every asset in your enablement library against the specific competency it claims to build and the evidence it has ever changed rep behaviour. Forces three decisions on every piece of content: Keep, Rebuild, or Archive.
- [Expansion Opportunity Scorecard](https://www.peerlab.ai/library/expansion-opportunity-scorecard/): Scorecard/Rubric. Rank every account's expansion potential on one scorecard so managers know exactly where to point limited AM time and quota.
- [Frontline Manager Coaching Skills Scorecard](https://www.peerlab.ai/library/frontline-manager-coaching-skills-scorecard/): Scorecard/Rubric. A rubric that rates a manager's own coaching behaviors: preparation, diagnosis, evidence, follow-through: against the techniques that actually move rep skill development, not their reps' output.
- [IC-to-Manager Promotion Scorecard](https://www.peerlab.ai/library/ic-to-manager-promotion-scorecard/): Scorecard/Rubric. The rubric candidates and leaders use to evaluate a rep's readiness for their first management role, weighted to catch the difference between your best seller and your best coach.
- [Manager Skill-Observation Scorecard](https://www.peerlab.ai/library/manager-skill-observation-scorecard/): Scorecard/Rubric. A structured behavior checklist for live call and deal shadowing that ties every rating to a named skill and a direct quote, replacing gut-feel scoring with evidence a manager can coach from and a rep can act on.
- [MEDDPICC Deal Scorecard](https://www.peerlab.ai/library/meddpicc-deal-scorecard/): Scorecard/Rubric. A scorecard for grading every open opportunity across all eight MEDDPICC pillars using hard evidence instead of gut feel, with a pass/fail gate that keeps unqualified deals out of forecast.
- [MEDDPICC Demo Scorecard](https://www.peerlab.ai/library/meddpicc-demo-scorecard/): Scorecard/Rubric. Scores a live or recorded demo against all eight MEDDPICC pillars with concrete 0/2/4 anchors, turning demo review from a delivery critique into a qualification event.
- [MEDDPICC Scorecard](https://www.peerlab.ai/library/meddpicc-scorecard/): Scorecard/Rubric. A fill-in scorecard that grades every open deal against all 8 MEDDPICC pillars on a 0–3 scale, so managers catch gaps before a deal stalls in forecast.
- [Methodology Adoption & CRM Compliance Scorecard](https://www.peerlab.ai/library/methodology-adoption-crm-compliance-scorecard/): Scorecard/Rubric. A CRM field-compliance audit that measures whether your team is actually using the methodology you trained them on, based on what's in the data, not what they say in a survey.
- [Negotiation Competency Baseline Assessment (Manager Edition)](https://www.peerlab.ai/library/negotiation-competency-baseline-assessment-manager-edition/): Scorecard/Rubric. A structured scoring rubric for managers to assess every rep's negotiation skill across four defined competencies before any live deal is at risk. Maps each rep's score to a discount-rate watch threshold so skill gaps connect directly to a measurable pipeline metric.
- [Negotiation Roleplay Scorecard (Manager Edition)](https://www.peerlab.ai/library/negotiation-roleplay-scorecard-manager-edition/): Scorecard/Rubric. A behavioral scorecard for grading negotiation roleplays in 1:1s, team practice, and new-hire certification, with eight scored competencies and four-level behavioral anchors, so 'good negotiating' becomes a repeatable, defensible grade instead of a gut call.
- [Negotiation Skill-Level Rubric](https://www.peerlab.ai/library/negotiation-skill-level-rubric/): Scorecard/Rubric. Behavioral anchors for Novice through Expert negotiation, with real verbatim lines showing what each level actually sounds like on a call, not just what it's called.
- [New Rep Call Review Rubric](https://www.peerlab.ai/library/new-rep-call-review-rubric/): Scorecard/Rubric. A 7-category, weighted scoring rubric with explicit 1-5 descriptors for every category, built so any manager scoring the same call lands within half a point of any other manager.
- [New Rep Certification Scorecard](https://www.peerlab.ai/library/new-rep-certification-scorecard/): Scorecard/Rubric. The pass/fail rubric that decides whether a new hire is cleared to run live calls solo: weighted criteria, a 4-point scale with descriptors, a hard pass threshold, and a documented sign-off.
- [New-Hire Demo Certification Rubric](https://www.peerlab.ai/library/new-hire-demo-certification-rubric/): Scorecard/Rubric. The competency rubric enablement leaders use to formally certify new hires across 9 scored dimensions before anyone runs a live product demo for a real prospect. Includes the full certification process, scoring sheet, and sign-off form.
- [Objection Handling Call Review Rubric](https://www.peerlab.ai/library/objection-handling-call-review-rubric/): Scorecard/Rubric. A 4-point scoring rubric for grading exactly how a rep handled a real objection on a real call: across acknowledge, isolate, reframe, and confirm, so coaching feedback is evidence-based instead of a vibe check.
- [Objection Handling Certification Rubric (Bronze / Silver / Gold)](https://www.peerlab.ai/library/objection-handling-certification-rubric-bronze-silver-gold/): Scorecard/Rubric. An S-SEA-style, competency-tiered mastery rubric with observable behavioral anchors across seven dimensions, used to certify reps into Bronze, Silver, or Gold objection-handling tiers.
- [Objection Handling Scorecard for Call Reviews](https://www.peerlab.ai/library/objection-handling-scorecard-call-reviews/): Scorecard/Rubric. The rubric managers use to score how a rep actually handled objections on a recorded call: 8 criteria scored 1-5, not a gut-feel 'good job' or 'needs work.'
- [Panel Interview Rubric for Sales Roles](https://www.peerlab.ai/library/panel-interview-rubric-sales-roles/): Scorecard/Rubric. A shared 1–5 scoring rubric across eight sales-specific competencies with behavioral anchors, so every interviewer scores independently before the debrief and 'I liked them' never gets to masquerade as a hiring criterion.
- [Pipeline Hygiene Scorecard](https://www.peerlab.ai/library/pipeline-hygiene-scorecard/): Scorecard/Rubric. A weekly scoring rubric that grades every open deal on data completeness, next-step clarity, and close-date realism, so managers can spot a bad pipeline three to five weeks before it shows up in bookings.
- [Playbook Adoption Scorecard](https://www.peerlab.ai/library/playbook-adoption-scorecard/): Scorecard/Rubric. A stage-by-stage scoring system that tells you whether reps are actually running the playbook in live deals, or whether it was published once and forgotten.
- [Process Maturity Stage Diagnostic: Are You Really at Stage Three?](https://www.peerlab.ai/library/process-maturity-stage-diagnostic-are-you-really-stage-three/): Scorecard/Rubric. Most sales orgs self-rate at Stage Three (Managed) when observable manager behaviour places them firmly at Stage Two (Documented). This scorecard tests that gap using a single diagnostic question, a manager response rubric, and a set of behavioural checks that artefacts alone cannot fake.
- [Prospecting Competency Rubric (S-SEA Aligned)](https://www.peerlab.ai/library/prospecting-competency-rubric-s-sea/): Scorecard/Rubric. A five-level mastery rubric across the four core prospecting competencies: research, messaging, cadence design, and channel fluency, for grading rep skill level with real evidence and building a targeted development plan.
- [Rejection Resilience Scorecard](https://www.peerlab.ai/library/rejection-resilience-scorecard/): Scorecard/Rubric. A 5-marker rubric for scoring your own response to a lost deal: time-to-reset, attribution accuracy, next-action speed, pipeline behavior, and self-talk, built to catch a resilience spiral before it wrecks next week's pipeline.
- [Renewal Readiness Scorecard](https://www.peerlab.ai/library/renewal-readiness-scorecard/): Scorecard/Rubric. A green/yellow/red scorecard AMs fill out 45 days before every renewal so managers can triage risk across the book before it's too late to act.
- [Sales Candidate Scorecard: The 7-Competency Hiring Rubric](https://www.peerlab.ai/library/sales-candidate-scorecard-7-competency-rubric/): Scorecard/Rubric. Score candidates against the seven competencies your top performers already have, with behavioral anchors at each level and clear hire/no-hire thresholds, not gut feel.
- [Sales Certification Rubric (Novice-to-Expert Levels)](https://www.peerlab.ai/library/sales-certification-rubric-novice-to-expert/): Scorecard/Rubric. An objective, behavior-based rubric across five mastery levels and six core sales competencies, so certifying a rep means demonstrated skill on evidence, not time served or manager gut feel.
- [Sales Competency Self-Rating Scorecard](https://www.peerlab.ai/library/sales-competency-self-rating-scorecard/): Scorecard/Rubric. Score yourself 1-5 across all 12 core sales competencies using the same Novice-to-Expert rubric language your manager uses, so your next 1:1 is a conversation about evidence, not opinions.
- [Sales Forecast Accuracy Scorecard](https://www.peerlab.ai/library/sales-forecast-accuracy-scorecard/): Scorecard/Rubric. Grade every rep's forecast calls against what actually closed, so you can see who's sandbagging, who's happy-earing, and who's precise enough to build a company forecast on.
- [Sales Kickoff Session Feedback Scorecard](https://www.peerlab.ai/library/sales-kickoff-session-feedback-scorecard/): Scorecard/Rubric. A structured, per-session scorecard for rating every SKO session on engagement, retention, and real-world actionability, plus an aggregate rollup and a post-kickoff pulse-check, so next year's agenda is built on evidence instead of who shouted loudest in the debrief.
- [Sales Leadership Competency Scorecard](https://www.peerlab.ai/library/sales-leadership-competency-scorecard/): Scorecard/Rubric. A behavioral-anchor rubric for evaluating VP/Director candidates on coaching, forecasting, org-building, GTM judgment, and executive communication, not just past quota attainment, with a matched interview question bank and weighted scoring matrix.
- [Team Burnout Early-Warning Scorecard](https://www.peerlab.ai/library/team-burnout-early-warning-scorecard/): Scorecard/Rubric. Scores each rep across 6 leading indicators, 1-5, so a manager can intervene weeks before a resignation letter, not during the exit interview when the real reasons finally come out.
- [Territory Design Fairness Scorecard](https://www.peerlab.ai/library/territory-design-fairness-scorecard/): Scorecard/Rubric. A six-criteria fairness scorecard that scores a proposed territory carve-up: revenue parity, account-count parity, logistics burden, pipeline inheritance, ramp-adjusted opportunity, and performance neutrality, before reps ever see the new map.
- [Weekly Prospecting Activity Scorecard](https://www.peerlab.ai/library/weekly-prospecting-activity-scorecard/): Scorecard/Rubric. The leading-indicator tracker: touches, connects, and meetings booked, broken out by channel, built to catch a slump 2–3 weeks before it shows up in pipeline.