# Free Sales Leadership & GTM Strategy Resources

Part of the PeerLab [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Every resource is published in full, free, with no sign-up.

- [Annual Sales Planning Toolkit](https://www.peerlab.ai/library/annual-sales-planning-toolkit/): Toolkit. Every template you need for AOP season in one bundle: quota model, territory carve, comp plan, and hiring plan, sequenced on a 90-day planning calendar.
- [Board-Ready Sales Metrics Dashboard Template](https://www.peerlab.ai/library/board-ready-sales-metrics-dashboard-template/): Template. The exact slide layout and metric set: pipeline coverage, NRR, magic number, and more: that investors expect to see in a board deck, with formulas and benchmark ranges for each.
- [CAC Payback & Sales Efficiency Calculator](https://www.peerlab.ai/library/cac-payback-sales-efficiency-calculator/): Calculator/Tool. A manual worksheet for calculating your CAC payback period, LTV:CAC, and Magic Number from your own inputs, benchmarked against SaaS efficiency norms by performance tier.
- [Churn & Expansion Playbook Framework](https://www.peerlab.ai/library/churn-expansion-playbook-framework/): Framework. A framework for splitting the retention motion from the expansion motion so post-sale revenue stops being an afterthought: with health scoring, trigger rules, and role ownership for each.
- [Deal Desk Escalation Swipe File](https://www.peerlab.ai/library/deal-desk-escalation-swipe-file/): Script/Swipe. Ready-to-send scripts and an approval matrix for escalating discounts, legal redlines, and non-standard terms, so a deal doesn't stall in a three-day email chain waiting on an answer nobody committed to giving.
- [First 90 Days as a Sales Leader Checklist](https://www.peerlab.ai/library/first-90-days-sales-leader-checklist/): Checklist. A phase-by-phase checklist for your first 90 days leading a sales team: the audits, 1:1s, and pipeline reviews to run before you touch the comp plan, the territories, or the roster.
- [First Hire Decision Framework: GTM Motion & Headcount Sequencer](https://www.peerlab.ai/library/first-hire-decision-framework-gtm-motion-headcount-sequencer/): Framework. A structured three-step tool that diagnoses your GTM motion, maps it to the correct first hire profile, and quantifies the cost of getting the sequence wrong. Built for new sales leaders who need to make a defensible headcount case before posting a single job description.
- [Go-to-Market Motion Selection Guide](https://www.peerlab.ai/library/go-to-market-motion-selection-guide/): Guide. A decision guide walking through sales-led, product-led, and channel-led GTM motions, with the real trigger conditions and hybrid patterns that determine which one fits your business today.
- [GTM & Sales Leadership Metrics Cheat Sheet](https://www.peerlab.ai/library/gtm-sales-leadership-metrics-cheat-sheet/): Cheat Sheet. Every formula that matters in sales and GTM leadership: CAC payback, magic number, quota attainment, Rule of 40, and more, defined with benchmarks on one printable page.
- [GTM Competitive Positioning Framework](https://www.peerlab.ai/library/gtm-competitive-positioning-framework/): Framework. A five-step framework for converting raw competitive intel into a wedge, proof point, and objection reframe reps can actually use mid-deal: replacing the static battlecard nobody reads with a living, in-workflow system.
- [GTM Motion Selector Quiz](https://www.peerlab.ai/library/gtm-motion-selector-quiz/): Assessment/Quiz. A 12-question self-assessment on deal size, buyer count, and product complexity that scores out to a recommended sales-led, PLG, or hybrid go-to-market motion.
- [GTM Strategy Canvas](https://www.peerlab.ai/library/gtm-strategy-canvas/): Template. A one-page, fill-in canvas that forces alignment on ICP, motion, channel mix, and pricing, with a scoring matrix for prioritizing channels and a worksheet for turning canvas answers directly into OKRs.
- [IC-to-Manager Promotion Scorecard](https://www.peerlab.ai/library/ic-to-manager-promotion-scorecard/): Scorecard/Rubric. The rubric candidates and leaders use to evaluate a rep's readiness for their first management role, weighted to catch the difference between your best seller and your best coach.
- [New Sales Leader 30-60-90 Day Plan Template](https://www.peerlab.ai/library/new-sales-leader-30-60-90-day-plan-template/): Template. A fill-in operating plan for a new sales leader's first 90 days: a 30-day diagnostic before you touch anything, 2-3 credible quick wins in days 31-60, and full ownership of the number and the rebuild by day 90.
- [New-Hire Ramp-to-Quota Calculator](https://www.peerlab.ai/library/new-hire-ramp-to-quota-calculator/): Calculator/Tool. A benchmark-driven calculator and worksheet for tracking a new rep's ramp curve against industry norms, so you know by week six whether they're on pace or need intervention.
- [Quota-Setting Calculator](https://www.peerlab.ai/library/quota-setting-calculator/): Calculator/Tool. Reverse-engineers fair, achievable individual quotas from a top-down revenue target and validates them against real territory capacity, with a fairness audit to catch quotas that look reasonable on a spreadsheet but can't actually be hit.
- [RevOps & Sales Tech Stack Directory](https://www.peerlab.ai/library/revops-sales-tech-stack-directory/): Directory. A vetted, category-by-category map of CRM, conversation intelligence, forecasting, and comp tools worth evaluating, with the buying criteria that actually differentiate them.
- [Sales Compensation Plan Design Toolkit](https://www.peerlab.ai/library/sales-compensation-plan-design-toolkit/): Toolkit. Comp plan models, accelerator curves, and clawback language for AE, SDR, CSM, and overlay roles, bundled with a ready-to-issue plan letter template.
- [Sales Culture Audit Checklist](https://www.peerlab.ai/library/sales-culture-audit-checklist/): Checklist. A scored diagnostic checklist across five culture domains plus an anonymous pulse survey, built to surface toxic quota pressure, sandbagging, and burnout risk months before they show up as attrition.
- [Sales Headcount & Capacity Planning Calculator](https://www.peerlab.ai/library/sales-headcount-capacity-planning-calculator/): Calculator/Tool. The exact formula, ramp-curve table, and worked numeric example for turning a revenue target, quota, and ramp assumptions into a defensible number of reps to hire, and when to start each req.
- [Sales Kickoff (SKO) Planning Template](https://www.peerlab.ai/library/sales-kickoff-sko-planning-template/): Template. A fill-in agenda, budget, and content-track template for running a Sales Kickoff that changes rep behavior for the quarter, not just morale for a week.
- [Sales Leadership Competency Scorecard](https://www.peerlab.ai/library/sales-leadership-competency-scorecard/): Scorecard/Rubric. A behavioral-anchor rubric for evaluating VP/Director candidates on coaching, forecasting, org-building, GTM judgment, and executive communication, not just past quota attainment, with a matched interview question bank and weighted scoring matrix.
- [Sales Leadership Readiness Self-Assessment](https://www.peerlab.ai/library/sales-leadership-readiness-self-assessment/): Assessment/Quiz. A scored self-assessment for your best individual contributors weighing the jump into management: built to test coaching instinct and motivation, not just sales performance.
- [Sales Leadership Reading & Podcast Directory](https://www.peerlab.ai/library/sales-leadership-reading-podcast-directory/): Directory. A no-fluff shortlist of the books, podcasts, and newsletters sales leaders actually credit for shaping their playbook, organized by the problem each one solves.
- [Sales Manager Coaching Cadence Checklist](https://www.peerlab.ai/library/sales-manager-coaching-cadence-checklist/): Checklist. The exact weekly, monthly, and quarterly rhythm top sales managers run to build rep skill on purpose, instead of only coaching when a forecast is already in trouble.
- [Sales Org Design Blueprint](https://www.peerlab.ai/library/sales-org-design-blueprint/): Template. A structural template for mapping reporting lines, pods, and hunter/farmer/SDR-AE splits as you scale past 10, 30, and 75 reps: with ratios, role definitions, and a reorg rollout plan.
- [Sales Org Restructuring Announcement Script](https://www.peerlab.ai/library/sales-org-restructuring-announcement-script/): Script/Swipe. Word-for-word scripts for announcing territory changes, team splits, and comp plan changes, built to get ahead of the resignation wave instead of triggering one.
- [Sales Rep OTE Benchmarking Guide](https://www.peerlab.ai/library/sales-rep-ote-benchmarking-guide/): Guide. See whether your on-target earnings are above, at, or below market for your role, segment, and experience level, plus the checklist for calculating your *true* OTE and a word-for-word script for negotiating a gap closed.
- [Territory & Account Segmentation Framework](https://www.peerlab.ai/library/territory-account-segmentation-framework/): Framework. A weighted tiering model for carving territories on whitespace, firmographic fit, and propensity to buy: built specifically to reduce comp disputes, not just optimize coverage.
- [VP of Sales Interview Question Bank](https://www.peerlab.ai/library/vp-of-sales-interview-question-bank/): Script/Swipe. Structured interview questions for hiring your next VP of Sales, each paired with what a strong answer sounds like versus a weak one so your whole panel scores against the same bar.
- [Win/Loss Analysis Interview Guide](https://www.peerlab.ai/library/win-loss-analysis-interview-guide/): Guide. The full question set, scoring method, and reporting template for running win/loss interviews that get past 'price was too high' to the real reason a deal was won or lost.