# Free Metrics, Analytics & RevOps Resources

Part of the PeerLab [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Every resource is published in full, free, with no sign-up.

- [1:1 Coaching Metrics Scorecard](https://www.peerlab.ai/library/1-on-1-coaching-metrics-scorecard/): Scorecard/Rubric. The specific numbers and skill signals a manager should walk into every 1:1 with, scored against a 1–4 rubric instead of eyeballed, plus a 30-minute session structure that closes the loop from one 1:1 to the next.
- [Activity-to-Outcome Ratio Tracker](https://www.peerlab.ai/library/activity-to-outcome-ratio-tracker/): Template. A month-by-month tracker that turns your raw call, email, and meeting counts into the ratios that actually predict quota attainment: so you know the real "cost" of one closed deal before the quarter ends, not after.
- [Board-Ready Sales Metrics Guide](https://www.peerlab.ai/library/board-ready-sales-metrics-guide/): Guide. The 12 metrics investors and boards actually track in a sales update: with the formula, the benchmark, and a word-for-word way to frame the ones that aren't going well.
- [CAC & LTV Calculator](https://www.peerlab.ai/library/cac-ltv-calculator/): Calculator/Tool. Work out fully-loaded customer acquisition cost, lifetime value, and payback period in one sheet, then benchmark the ratio against deal size to see if your growth engine actually makes money.
- [Cold Outreach Response Rate Benchmark Calculator](https://www.peerlab.ai/library/cold-outreach-response-rate-benchmark-calculator/): Calculator/Tool. Compare your call, email, and LinkedIn response rates against channel and industry-adjusted benchmarks in minutes, with a 4-tier rating scale instead of a gut feeling about whether your numbers are good.
- [CRM Hygiene Audit Checklist](https://www.peerlab.ai/library/crm-hygiene-audit-checklist/): Checklist. The field-by-field checklist that surfaces stale opportunities, duplicate contacts, and mis-staged deals before they poison your forecast, run it monthly in about 90 minutes.
- [Deal Slippage Analysis Template](https://www.peerlab.ai/library/deal-slippage-analysis-template/): Template. Trace every pushed close date across a quarter back to its real root cause: budget, champion loss, competition, or process gap, using a fixed taxonomy instead of a vague "pushed to next quarter" note.
- [Lead Scoring Model Template](https://www.peerlab.ai/library/lead-scoring-model-template/): Template. A weighted fit-plus-intent scoring model you build and stress-test in a spreadsheet first, so you catch a broken model before it silently mis-routes leads inside your CRM.
- [Leading vs Lagging Indicator Framework](https://www.peerlab.ai/library/leading-vs-lagging-indicator-framework/): Framework. A three-tier hierarchy connecting daily activity to pipeline conversion to revenue outcomes, with a diagnostic method for finding and coaching the number that actually moves first.
- [OTE & Commission Calculator](https://www.peerlab.ai/library/ote-commission-calculator/): Calculator/Tool. Model your real take-home pay across accelerators, tiers, and quota-attainment scenarios before you sign an offer: so 'OTE' means something concrete, not a marketing number.
- [QBR Metrics Narrative Swipe File](https://www.peerlab.ai/library/qbr-metrics-narrative-swipe-file/): Script/Swipe. Fill-in-the-blank talk tracks that turn a spreadsheet of QBR numbers into the story leadership actually listens to: word for word, ready to adapt.
- [Rep Performance Scorecard Template](https://www.peerlab.ai/library/rep-performance-scorecard-template/): Template. A single-page, stack-ranked view of every rep's activity, pipeline, and results, driven by a weighted composite score formula instead of a gut-feel ranking.
- [RevOps Maturity Self-Assessment](https://www.peerlab.ai/library/revops-maturity-self-assessment/): Assessment/Quiz. 25 questions across five pillars that place your revenue operation on a 4-stage maturity curve and flag your single biggest leak.
- [RevOps Tech Stack Audit Checklist](https://www.peerlab.ai/library/revops-tech-stack-audit-checklist/): Checklist. Map every tool that touches your funnel from first-touch to renewal, then flag the overlapping licenses, dead integrations, and data leaks quietly costing you money and corrupting your forecast.
- [SaaS Metrics Glossary](https://www.peerlab.ai/library/saas-metrics-glossary/): Cheat Sheet. ARR, NRR, CAC payback, and 21 more SaaS metrics defined with the exact formula investors and boards expect, so your reporting doesn't get corrected in the board meeting.
- [Sales Analytics Tool Directory](https://www.peerlab.ai/library/sales-analytics-tool-directory/): Directory. 67 RevOps, forecasting, engagement, and conversation-intelligence tools organized into 10 categories and mapped by budget tier, primary use case, and CRM compatibility.
- [Sales Attribution Model Guide](https://www.peerlab.ai/library/sales-attribution-model-guide/): Guide. First-touch, last-touch, and five multi-touch attribution models explained with formulas, pros/cons, and a decision tree for which one actually fits your sales motion.
- [Sales Comp Plan Design Toolkit](https://www.peerlab.ai/library/sales-comp-plan-design-toolkit/): Toolkit. Comp plan templates, the accelerator formula, a new-hire ramp/draw policy, a SPIF template, and clawback policy language bundled together for annual plan-design season, route the clawback section through legal before publishing.
- [Sales Dashboard Template](https://www.peerlab.ai/library/sales-dashboard-template/): Template. A plug-and-play weekly dashboard covering pipeline, activity, and forecast on a single spreadsheet tab, no BI tool required.
- [Sales Forecast Accuracy Scorecard](https://www.peerlab.ai/library/sales-forecast-accuracy-scorecard/): Scorecard/Rubric. Grade every rep's forecast calls against what actually closed, so you can see who's sandbagging, who's happy-earing, and who's precise enough to build a company forecast on.
- [Sales Funnel Conversion Rate Calculator](https://www.peerlab.ai/library/sales-funnel-conversion-rate-calculator/): Calculator/Tool. Enter your stage-by-stage counts and get instant conversion rates, drop-off percentages, and a clear flag on which stage is quietly killing your funnel.
- [Sales KPI Dictionary](https://www.peerlab.ai/library/sales-kpi-dictionary/): Cheat Sheet. Plain-English definitions and formulas for every metric your sales dashboard throws at you, so MRR, sales velocity, and win rate stop being jargon and start being numbers you can act on.
- [Sales Metrics Literacy Quiz](https://www.peerlab.ai/library/sales-metrics-literacy-quiz/): Assessment/Quiz. 10 scenario questions that test whether you actually know what your own dashboard is telling you to do next, not just whether you can recite a definition.
- [Sales Ops Weekly Reporting Checklist](https://www.peerlab.ai/library/sales-ops-weekly-reporting-checklist/): Checklist. The Friday-to-Monday run-of-show for RevOps: every data pull, sanity check, and escalation flag needed before the pipeline meeting starts, laid out in the order you actually work it.
- [Sales Velocity Calculator](https://www.peerlab.ai/library/sales-velocity-calculator/): Calculator/Tool. Model how opportunity count, average deal value, win rate, and cycle length compound into pipeline dollars per day: and see which lever, and which skill behind it, moves the number most.
- [Stage-Weighted Pipeline Coverage Targets by Deal Type](https://www.peerlab.ai/library/stage-weighted-pipeline-coverage-targets-deal-type/): Framework. A practical framework for setting pipeline coverage thresholds by stage and deal type, using real arithmetic instead of blanket multipliers. Names the four failure modes that make 3x rules unreliable and includes a decision table for Monday pipeline reviews.
- [Territory & Quota Planning Framework](https://www.peerlab.ai/library/territory-quota-planning-framework/): Framework. The 5-step method for carving territory and setting quota off real bottom-up total-addressable-market math and your own win-rate/cycle data, not last year's number plus 10%.
- [Win Rate Calculator](https://www.peerlab.ai/library/win-rate-calculator/): Calculator/Tool. Enter your stage-by-stage deal counts to get your overall win rate and your biggest stage-conversion leak, benchmarked against typical ranges by deal size and industry.