# Free Demos & Product Storytelling Resources

Part of the PeerLab [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Every resource is published in full, free, with no sign-up.

- ["Why Change Now" Narrative Framework Guide](https://www.peerlab.ai/library/why-change-now-narrative-framework-guide/): Framework. A five-rung framework for building real urgency into a demo: anchored in the prospect's own trigger, cost, and timeline, with zero discount pressure or fake scarcity.
- [Async Demo Video Swipe File](https://www.peerlab.ai/library/async-demo-video-swipe-file/): Script/Swipe. Scripts and a shot-list for recorded, on-demand demo videos built to outperform a live call for time-poor or multi-stakeholder asynchronous buyers.
- [Battlecard-to-Demo Integration Cheat Sheet](https://www.peerlab.ai/library/battlecard-to-demo-integration-cheat-sheet/): Cheat Sheet. A one-glance method and language library for weaving competitive battlecard points into a live demo without ever naming, mocking, or badmouthing the competitor.
- [Before-After-Bridge Demo Narrative Template](https://www.peerlab.ai/library/before-after-bridge-demo-narrative-template/): Template. A fill-in-the-blanks narrative template that structures your demo as a 3-act story: Before, After, Bridge: so buyers remember the story, not just the screen you shared.
- [Customer Proof-Point Weave-In Template](https://www.peerlab.ai/library/customer-proof-point-weave-in-template/): Template. A plug-in template mapping the exact moments skepticism peaks in a demo to the customer proof: logos, quotes, metrics: that neutralizes it, with word-for-word insertion scripts.
- [Demo Agenda Builder](https://www.peerlab.ai/library/demo-agenda-builder/): Calculator/Tool. A manual, step-by-step agenda-generation tool: fill in your discovery notes, run them through the role-to-segment lookup table and time-budget formula, and get a stakeholder-mapped agenda ready to send.
- [Demo Automation Tools Directory](https://www.peerlab.ai/library/demo-automation-tools-directory/): Directory. A categorized, honest-fit directory of interactive demo platforms, async video tools, and conversation-intelligence software: organized by what each is genuinely good at, not by who has the loudest marketing.
- [Demo Certification Program Design Guide](https://www.peerlab.ai/library/demo-certification-program-design-guide/): Guide. A blueprint for enablement leaders building a formal, tiered demo-certification program: competency tiers, evaluation method, governance, and an 8-week rollout plan.
- [Demo Coaching Toolkit for Sales Managers](https://www.peerlab.ai/library/demo-coaching-toolkit-for-sales-managers/): Toolkit. Bundles the weekly review cadence, coaching question bank, and pre/post-demo huddle scripts a manager needs to run structured demo reviews instead of ad hoc "how'd it go" check-ins.
- [Demo Customisation Depth Scorecard: Generic vs. Tailored](https://www.peerlab.ai/library/demo-customisation-depth-scorecard-generic-vs-tailored/): Scorecard/Rubric. A 12-criterion rubric that scores every demo across four dimensions to diagnose exactly how generic or truly tailored it is. Each criterion has word-for-word behavioural anchors so scores are consistent whether you're self-reviewing, peer reviewing, or coaching.
- [Demo Day Runbook](https://www.peerlab.ai/library/demo-day-runbook/): Guide. The enablement leader's complete playbook for planning and running an org-wide demo day, from format selection through post-event follow-through.
- [Demo Environment & Sandbox Setup Checklist](https://www.peerlab.ai/library/demo-environment-sandbox-setup-checklist/): Checklist. The RevOps/enablement checklist for building and maintaining a sandbox that's always demo-ready, so reps never open a broken environment or stale data in front of a buyer.
- [Demo No-Show Recovery Script](https://www.peerlab.ai/library/demo-no-show-recovery-script/): Script/Swipe. A staged call-and-email sequence for re-booking a demo no-show that assumes good faith and creates urgency without guilt-tripping or sounding needy.
- [Demo Objection-Handling Swipe File](https://www.peerlab.ai/library/demo-objection-handling-swipe-file/): Script/Swipe. Word-for-word responses to the objections that surface mid-demo: price, security, "we already have a tool," and stalling tactics, built on a Listen-Acknowledge-Explore-Respond structure.
- [Demo Pacing & Length Calculator](https://www.peerlab.ai/library/demo-pacing-length-calculator/): Calculator/Tool. A six-step worksheet that calculates recommended demo length and section-by-section pacing based on deal stage, deal size, and stakeholder count.
- [Demo ROI Calculator](https://www.peerlab.ai/library/demo-roi-calculator/): Calculator/Tool. A live, buyer-supplied ROI calculation you can build on screen during the demo: formulas, discovery questions to source every input, and a spreadsheet layout you can paste in and use today.
- [Demo Scorecard for Peer Review](https://www.peerlab.ai/library/demo-scorecard-for-peer-review/): Scorecard/Rubric. A weighted 9-criteria rubric for reviewing recorded demos, built to catch narrative and business-outcome gaps that a polish-only review misses, for managers running peer-review or 1:1 coaching sessions.
- [Demo Skill Self-Assessment Quiz](https://www.peerlab.ai/library/demo-skill-self-assessment-quiz/): Assessment/Quiz. A skills-mapped self-assessment across six core demo competencies that tells reps exactly which one to develop next, with a real scoring rubric instead of a vague confidence check.
- [Demo Storyboard Template](https://www.peerlab.ai/library/demo-storyboard-template/): Template. A scene-by-scene planning template that forces you to storyboard the narrative, proof points, and stakeholder targeting of a demo before you ever open the product.
- [Demo Storytelling Style Quiz](https://www.peerlab.ai/library/demo-storytelling-style-quiz/): Assessment/Quiz. A 2-minute, 12-question self-assessment that identifies whether your natural narrative style is Challenger, Consultative, or Vision-Led, and how to demo in that style instead of fighting it.
- [Demo-to-Close Conversion Rate Calculator](https://www.peerlab.ai/library/demo-to-close-conversion-rate-calculator/): Calculator/Tool. A funnel-based calculator that benchmarks your team's demo-to-close ratio against segment norms and pinpoints exactly which stage is leaking.
- [Discovery-to-Demo Alignment Checklist](https://www.peerlab.ai/library/discovery-to-demo-alignment-checklist/): Checklist. A pre-demo checklist that forces every feature you're about to show to trace back to a specific pain a specific stakeholder named in discovery, so the demo speaks to their problem instead of touring your whole product.
- [Executive Demo Readiness Checklist](https://www.peerlab.ai/library/executive-demo-readiness-checklist/): Checklist. The pre-flight checklist for demoing to a VP or C-suite audience with 12 minutes and zero patience for a feature tour: covering research, message discipline, the opening/closing two minutes, and technical fail-safes.
- [MEDDPICC Demo Scorecard](https://www.peerlab.ai/library/meddpicc-demo-scorecard/): Scorecard/Rubric. Scores a live or recorded demo against all eight MEDDPICC pillars with concrete 0/2/4 anchors, turning demo review from a delivery critique into a qualification event.
- [Multi-Stakeholder Demo Checklist](https://www.peerlab.ai/library/multi-stakeholder-demo-checklist/): Checklist. Ensures a demo with five attendees speaks to all five roles instead of just the loudest voice in the room: stakeholder mapping worksheet, role-specific checklist, mid-demo check-ins, and post-demo follow-up.
- [New-Hire Demo Certification Rubric](https://www.peerlab.ai/library/new-hire-demo-certification-rubric/): Scorecard/Rubric. The competency rubric enablement leaders use to formally certify new hires across 9 scored dimensions before anyone runs a live product demo for a real prospect. Includes the full certification process, scoring sheet, and sign-off form.
- [POC/Pilot Win Plan Template](https://www.peerlab.ai/library/poc-pilot-win-plan-template/): Template. A structured template that turns a technical proof-of-concept into a mutually agreed success plan with named owners, measurable criteria, and a go/no-go decision framework, so it converts instead of stalling.
- [Post-Demo Follow-Up Email Templates](https://www.peerlab.ai/library/post-demo-follow-up-email-templates/): Template. Five ready-to-send follow-up email templates for different post-demo situations, each written to recap value in the buyer's own language rather than yours.
- [Post-Demo Leave-Behind One-Pager Template](https://www.peerlab.ai/library/post-demo-leave-behind-one-pager-template/): Template. A single-page leave-behind built to survive being forwarded to a buyer's boss with zero narration, every section stands on its own.
- [Post-Demo Prospect Feedback Survey Template](https://www.peerlab.ai/library/post-demo-prospect-feedback-survey-template/): Template. A 6-question survey sent within hours of a demo that surfaces real objections and stall risk before the deal goes quiet, short enough that buyers actually finish it.
- [Product Demo Script Swipe File](https://www.peerlab.ai/library/product-demo-script-swipe-file/): Script/Swipe. A swipe file of 20+ adaptable demo openers, pivot lines, and closes organized by persona and industry, so you always start a demo speaking directly to who's in the room instead of opening with a generic product tour.
- [Tell-Show-Tell Demo Framework Guide](https://www.peerlab.ai/library/tell-show-tell-demo-framework-guide/): Framework. A teaching guide to the classic 3-beat sequencing method: Tell, Show, Tell: applied per feature, so every moment in your demo lands as a business outcome instead of a click-through.
- [Virtual Demo Tech-Check Checklist](https://www.peerlab.ai/library/virtual-demo-tech-check-checklist/): Checklist. The pre-call checklist that eliminates the #1 demo killer: a tech failure in the first 90 seconds: organized by T-24h, T-2h, T-15min, and T-2min.