# Free Cold Email, LinkedIn & Social Selling Resources

Part of the PeerLab [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Every resource is published in full, free, with no sign-up.

- [AI Copilot Pre-Brief: Situational Personalisation Worksheet](https://www.peerlab.ai/library/ai-copilot-pre-brief-situational-personalisation-worksheet/): Template. A single-page worksheet you complete before opening your AI writing tool, forcing you to document what this specific buyer privately believes, what inaction costs them, and what objection they have already rehearsed. If you cannot fill in Tier 2, you are not ready to draft.
- [Best Cold Email Tools Directory](https://www.peerlab.ai/library/best-cold-email-tools-directory/): Directory. A category-first directory of cold email tools: sending infrastructure, personalization, data, verification, and analytics, organized by the problem each one actually solves rather than which vendor pays for placement.
- [Building a Company-Wide Social Selling Program Guide](https://www.peerlab.ai/library/building-company-wide-social-selling-program-guide/): Guide. The full playbook for launching and scaling social selling org-wide: the business case, governance model, training curriculum, content engine, measurement plan, incentives, and rollout phases, in one place.
- [Channel Mix Decision Framework (Email vs LinkedIn vs Call vs Video)](https://www.peerlab.ai/library/channel-mix-decision-framework/): Framework. A decision tree for which channel to lead with: by segment, persona seniority, and signal warmth: so channel choice is a system, not rep instinct.
- [Cold Email Compliance Cheat Sheet (CAN-SPAM, GDPR, CASL)](https://www.peerlab.ai/library/cold-email-compliance-cheat-sheet/): Cheat Sheet. A one-page comparison of the legal requirements for cold outbound email across the US, EU/UK, and Canada, plus a pre-send compliance checklist you can run before scaling into a new region.
- [Cold Email Copy Review Scorecard](https://www.peerlab.ai/library/cold-email-copy-review-scorecard/): Scorecard/Rubric. A 5-criteria, 1-to-5 rubric: clarity, relevance, CTA, personalization, brevity: for grading a rep's cold email before it ships, with a concrete description for every score on every criterion.
- [Cold Email Deliverability Pre-Send Checklist](https://www.peerlab.ai/library/cold-email-deliverability-pre-send-checklist/): Checklist. The 12 checks: authentication, warm-up, copy, and list hygiene, that stand between a cold sequence landing in the inbox and it quietly dying in Promotions or spam before a single prospect sees it.
- [Cold Email Follow-Up Sequence Templates (7-Touch)](https://www.peerlab.ai/library/cold-email-follow-up-sequence-7-touch/): Template. A full 7-touch email sequence with exact send timing and a fresh angle on every touch - proof, pain, referral ask, value-add, and a genuine close-the-loop - so 'just following up' never has to appear.
- [Cold Email Personalization Cheat Sheet](https://www.peerlab.ai/library/cold-email-personalization-cheat-sheet/): Cheat Sheet. 12 data points worth personalizing beyond {{first_name}}, exactly where to find each one in under 90 seconds, and a ready-to-adapt sample line for every one.
- [Cold Email Reply-Rate Benchmark Calculator](https://www.peerlab.ai/library/cold-email-reply-rate-benchmark-calculator/): Calculator/Tool. Enter your own sends, opens, and replies into the formulas below and see exactly where your sequence lands against industry percentile benchmark ranges, plus what to fix first based on which metric is lagging.
- [Cold Email Subject Line Swipe File](https://www.peerlab.ai/library/cold-email-subject-line-swipe-file/): Script/Swipe. 56 proven cold-email subject lines organized by the psychological trigger that makes them work - curiosity, urgency, referral, pattern-interrupt, personalization, question, social proof, and pain-point - so the first five words survive the inbox scan.
- [Cold Outreach A/B Test Log & Decision Tracker](https://www.peerlab.ai/library/cold-outreach-ab-test-log-decision-tracker/): Template. A structured template for logging every cold email and LinkedIn message A/B test your team runs, complete with copy, sample sizes, results, confidence indicators, and a mandatory go/no-go verdict. Builds a proprietary, compounding record of what works for your specific ICP over time.
- [Cold Outreach Coaching Conversation Guide](https://www.peerlab.ai/library/cold-outreach-coaching-conversation-guide/): Guide. A structured 1:1 conversation guide for managers reviewing a rep's sequence data, the actual questions to ask so coaching goes past "just send more" and lands on the real skill gap underneath the numbers.
- [Cold Outreach Readiness Quiz](https://www.peerlab.ai/library/cold-outreach-readiness-quiz/): Assessment/Quiz. A 15-question, self-scored diagnostic across targeting, messaging, and cadence: take it before you burn through a fresh prospect list, not after the replies stop coming.
- [LinkedIn Comment & Engagement Scripts for Social Sellers](https://www.peerlab.ai/library/linkedin-comment-engagement-scripts/): Script/Swipe. Eight word-for-word comment templates for showing up in a prospect's or exec's comment section as a peer with something useful to say, not a rep with a pitch to hide.
- [LinkedIn Connection Request Message Templates](https://www.peerlab.ai/library/linkedin-connection-request-templates/): Template. 20 ready-to-send connection request scripts organized by scenario: mutual connection, content engagement, cold outreach, post-event, and trigger events: every one written to fit LinkedIn's 300-character note limit and built to get accepted, not ignored.
- [LinkedIn InMail Scripts That Get Replies](https://www.peerlab.ai/library/linkedin-inmail-scripts-that-get-replies/): Script/Swipe. 8 proven InMail openers mapped to buyer persona and trigger event, for the senior or gatekept accounts where a connection request isn't realistic and every InMail credit has to earn its reply.
- [LinkedIn Outreach Brand & Compliance Guide](https://www.peerlab.ai/library/linkedin-outreach-brand-compliance-guide/): Guide. Do's and don'ts for outbound at scale on LinkedIn, protecting brand voice and account health while staying inside safe connection and messaging volume.
- [LinkedIn Sales Navigator Alternatives & Add-Ons Directory](https://www.peerlab.ai/library/linkedin-sales-navigator-alternatives-addons/): Directory. The standalone databases that can replace Sales Navigator entirely, and the extensions that extend it, organized so you know which category you actually need before you buy.
- [LinkedIn Voice Note & Audio Message Prospecting Script Pack](https://www.peerlab.ai/library/linkedin-voice-note-prospecting-script-pack/): Script/Swipe. Twelve word-for-word LinkedIn voice note scripts covering every prospecting scenario from first contact to breakup message, each with a seconds counter, tone note, and written fallback. Built for reps who want reply rates that text messages can't match, without winging it on recording day.
- [Multi-Channel Outbound Cadence Framework](https://www.peerlab.ai/library/multi-channel-outbound-cadence-framework/): Framework. A day-by-day 14-day cadence blending email, LinkedIn, and phone across 8 touches, so no single channel has to carry the whole sequence: with rules for sequencing, timing, and adapting it to your own sales cycle.
- [New SDR Outbound Onboarding Toolkit](https://www.peerlab.ai/library/new-sdr-outbound-onboarding-toolkit/): Toolkit. Every swipe file, checklist, and rubric from the outbound library bundled into a single first-30-days plan for a new SDR's first live sequence.
- [Objection-Proof Cold Email Framework (PAS-R)](https://www.peerlab.ai/library/pas-r-cold-email-framework/): Framework. The four-part Problem–Agitate–Solve–Reply structure behind first-touch emails that read like a specific observation about the recipient, not a template with their name pasted in.
- [Outbound Sequence Audit Checklist for Managers](https://www.peerlab.ai/library/outbound-sequence-audit-checklist/): Checklist. The exact checklist to run before a rep's sequence goes live: relevance, cadence spacing, deliverability, brand tone, and sign-off, in one pass.
- [Prospecting Competency Rubric (S-SEA Aligned)](https://www.peerlab.ai/library/prospecting-competency-rubric-s-sea/): Scorecard/Rubric. A five-level mastery rubric across the four core prospecting competencies: research, messaging, cadence design, and channel fluency, for grading rep skill level with real evidence and building a targeted development plan.
- [Prospecting Tech Stack Directory (Deliverability, Data, Sequencing, Intent)](https://www.peerlab.ai/library/prospecting-tech-stack-directory/): Directory. A category map of outbound infrastructure: deliverability, data, sequencing, and intent, with the leading vendors in each and the order to build the stack in.
- [Sales Breakup Email Swipe File](https://www.peerlab.ai/library/sales-breakup-email-swipe-file/): Script/Swipe. Five final-touch templates that reopen dead threads by giving the prospect explicit permission to say no: for cold sequences, post-demo silence, post-proposal silence, and long-dead closed-lost accounts.
- [Sales Rep LinkedIn Profile Optimization Checklist](https://www.peerlab.ai/library/sales-rep-linkedin-profile-optimization-checklist/): Checklist. The full profile audit: headline, banner, About section, Experience, and Featured, that turns a static resume page into an asset that gets connection requests accepted and cold outreach actually opened.
- [SDR Outbound Ramp Skills Checklist](https://www.peerlab.ai/library/sdr-outbound-ramp-skills-checklist/): Checklist. The exact skill milestones a new SDR should be able to demonstrate by week 4, week 8, and week 12 of outbound ramp: so ramp reviews are based on observed skill, not tenure.
- [Social Selling Index (SSI) 30-Day Improvement Guide](https://www.peerlab.ai/library/social-selling-index-ssi-30-day-improvement-guide/): Guide. What LinkedIn's SSI score actually measures across its 4 pillars, why 'just post more' plateaus in the 40s-50s, and a real week-by-week 30-day plan to move all 4 pillars in balance.
- [Social Selling ROI Calculator](https://www.peerlab.ai/library/social-selling-roi-calculator/): Calculator/Tool. The exact formula, inputs, and worked example for turning pipeline sourced from social selling into a dollar figure and ROI multiple you can defend in a budget conversation with your CFO.
- [Team Social Selling Index Benchmark Tracker](https://www.peerlab.ai/library/team-social-selling-index-benchmark-tracker/): Calculator/Tool. A quarterly tracking template for logging every rep's Social Selling Index across LinkedIn's four SSI pillars, so managers can see the team trend line move, or stall, at a glance instead of guessing who's actually building a social pipeline.
- [Video Prospecting Script Swipe File](https://www.peerlab.ai/library/video-prospecting-script-swipe-file/): Script/Swipe. Openers and structure for 60-second personalized Loom/Vidyard outreach across five real scenarios: cold, referral, re-engagement, post-demo, and event follow-up, built to consistently outperform plain-text email.
- [Weekly Prospecting Activity Scorecard](https://www.peerlab.ai/library/weekly-prospecting-activity-scorecard/): Scorecard/Rubric. The leading-indicator tracker: touches, connects, and meetings booked, broken out by channel, built to catch a slump 2–3 weeks before it shows up in pipeline.