# Sales Kickoff Session Feedback Scorecard

> A structured, per-session scorecard for rating every SKO session on engagement, retention, and real-world actionability, plus an aggregate rollup and a post-kickoff pulse-check, so next year's agenda is built on evidence instead of who shouted loudest in the debrief.

Free scorecard/rubric for sales leaders. Topic: [Sales Kickoffs, Training & Enablement Programs](https://www.peerlab.ai/library/topic/sales-kickoffs-training-enablement-programs/). Published by PeerLab in the [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Source: https://www.peerlab.ai/library/sales-kickoff-session-feedback-scorecard/

## How to use it

Print one scorecard per session and hand it to 3-5 rotating attendee-raters plus the facilitator during SKO week; roll scores up within 5 business days and send the pulse-check at day 30/60/90 to see which "keep" sessions actually stuck.

## What's inside

- Per-session identification fields (title, speaker, track, format, date/slot)
- 15 scored criteria across three dimensions: Engagement, Retention, Actionability (1-5 each)
- Weighted subtotal + total scoring formula out of 75
- Keep / Rework / Cut rating bands with numeric thresholds
- Facilitator open-response prompts (best moment, where you lost the room, what to change)
- Aggregate rollup table for comparing every session side-by-side after SKO week
- Automatic-flag decision rule for sessions averaging below 45 across raters
- Day-30/60/90 post-SKO retention pulse-check questions to validate what actually stuck

**Purpose:** Score every SKO session on whether it held the room, whether it will be remembered, and whether anyone can actually use it, not just whether people clapped.

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## Part 1, Per-Session Scorecard
*One copy per session. Complete with 3–5 rotating attendee-raters plus the facilitator.*

**Session details**
- Session title: __________________________
- Speaker/facilitator: __________________________
- Track (Product / Skill-Building / Strategy / Culture / Partner-Customer): __________________________
- Date & time slot: __________________________
- Format (Keynote / Workshop / Panel / Breakout / Roleplay lab): __________________________
- Rater name & role: __________________________

Score each item **1 (strongly disagree), 5 (strongly agree)**.

### Engagement, did the room actually pay attention and participate?
1. Attendees were visibly engaged in the first 5 minutes (not on laptops/phones), ___
2. The session included at least one interactive moment (poll, pair exercise, cold-call question, live roleplay), ___
3. Energy in the room was higher at the end of the session than the start, ___
4. Facilitator adapted to the room (paused for questions, read the energy, didn't just read slides), ___
5. Post-session hallway/Slack chatter referenced this session specifically, ___

**Engagement subtotal: ___ / 25**

### Retention, will people remember this in 90 days?
6. The session had one clear, nameable takeaway (not five diluted ones), ___
7. The takeaway was tied to a named, repeatable skill or framework, not a one-off anecdote, ___
8. When asked at the end, attendees could restate the core idea unprompted, ___
9. Supporting materials (one-pager, recording, job aid) were left behind for spaced repetition, ___
10. The session connected to something reps already knew, it built on prior training rather than standing alone, ___

**Retention subtotal: ___ / 25**

### Actionability, can someone use this on Monday morning?
11. The session included a specific instruction for applying it in a live deal, ___
12. Attendees left with a reusable artifact (script, checklist, template), ___
13. The skill taught was demonstrated live, not just described in slides, ___
14. A manager in the room could coach to this content without extra prep, ___
15. This session's content is measurable in a rep's day-to-day metrics within 30 days: ___

**Actionability subtotal: ___ / 25**

**SESSION TOTAL: ___ / 75**

| Total | Rating |
|---|---|
| 63–75 | Keep as-is next year: flagship session |
| 45–62 | Keep the topic, rework the delivery |
| 30–44 | Cut or completely redesign |
| Below 30 | Cut |

**Open response (facilitator or lead rater):**
- Best single moment of this session: __________________________
- Where did you lose the room: __________________________
- What would you change with the same topic next year: __________________________
- Should this session return next year? Yes / Reworked / No

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## Part 2, Aggregate SKO Rollup
*Completed by the enablement lead once all scorecards are in.*

| Session | Track | Engagement /25 | Retention /25 | Actionability /25 | Total /75 | Decision |
|---|---|---|---|---|---|---|
| | | | | | | Keep / Rework / Cut |

**Decision rule:** any session averaging below 45 across 3+ raters is automatically flagged for the cut-or-redesign pile, regardless of who championed it or how senior the speaker was.

---

## Part 3: Post-SKO Retention Pulse-Check
*Send at day 30, day 60, and day 90 after kickoff, same three questions each time.*

1. "Name one skill from kickoff you've used in a real deal this month." *(open text)*
2. "Which session's takeaway have you used the LEAST?" *(dropdown of session titles)*
3. "On a scale of 1–5, how much of kickoff content do you still remember without looking it up?"

**Read it this way:** compare day-30 vs. day-90 recall. Sessions with the steepest drop-off are a stronger redesign signal than day-of engagement scores, a session can score a 70/75 in the room and still be forgotten within 60 days if it wasn't built for retention.