# Sales Coaching Plan Template (30-60-90)

> A quarter-long coaching roadmap tying each 30-day block to a named skill, a practice method, and a measurable outcome.

Free template for sales managers. Topic: [Coaching, 1:1s & Feedback](https://www.peerlab.ai/library/topic/coaching-1-1s-feedback/). Published by PeerLab in the [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Source: https://www.peerlab.ai/library/sales-coaching-plan-template-30-60-90/

## How to use it

Fill in one skill/practice/outcome block per 30-day period at the start of the quarter, review progress against the measurable outcome at each check-in date, and use the end-of-quarter review to seed the next plan.

## What's inside

- Plan overview with baseline starting point and overall quarter goal
- Days 1-30 block: named skill, practice method checklist, measurable outcome
- Days 31-60 block: named skill, practice method checklist, measurable outcome
- Days 61-90 block: named skill, practice method checklist, measurable outcome
- Coaching cadence and check-in date per block
- End-of-quarter review with carry-forward field for the next cycle

*A quarter-long roadmap, not a to-do list. Each block names one skill, one practice method, and one measurable outcome, so coaching compounds instead of repeating the same generic advice every month.*

---

## Plan overview
- **Rep:** [Name]
- **Manager/coach:** [Name]
- **Plan period:** [Start date]: [End date, ~90 days]
- **Overall goal for the quarter:** [1 sentence: the outcome this whole plan is building toward]
- **Starting baseline:** [current skill level, recent call scores, or quota attainment, the honest starting point]

---

## Days 1–30
- **Named skill focus:** [e.g., "Quantifying pain in discovery calls"]
- **Why this skill, now:** [what's blocking them today, tie to a specific observed gap]
- **Practice method:**
 - [ ] [e.g., Role-play the pain-quantification sequence 2x/week with manager]
 - [ ] [e.g., Shadow 3 calls from [top performer] focused only on this skill]
 - [ ] [e.g., Call review after every discovery call this month, scored on this skill only]
- **Coaching cadence:** [e.g., weekly 15-min focused review + standing 1:1]
- **Measurable outcome by day 30:** [e.g., "Score 4+ on pain-quantification criterion on discovery scorecard, on 3 consecutive calls"]
- **Check-in date:** [date]

## Days 31–60
- **Named skill focus:** [e.g., "Multi-threading into economic buyer"]
- **Why this skill, now:** [builds on day-30 progress: what's the next real blocker]
- **Practice method:**
 - [ ] [specific practice activity]
 - [ ] [specific practice activity]
 - [ ] [specific practice activity]
- **Coaching cadence:** [cadence]
- **Measurable outcome by day 60:** [specific, countable, e.g., "2+ contacts engaged per active deal, up from 1"]
- **Check-in date:** [date]

## Days 61–90
- **Named skill focus:** [e.g., "Negotiating scope without discounting on price"]
- **Why this skill, now:** [what's the final gap standing between current performance and target]
- **Practice method:**
 - [ ] [specific practice activity]
 - [ ] [specific practice activity]
 - [ ] [specific practice activity]
- **Coaching cadence:** [cadence]
- **Measurable outcome by day 90:** [specific, countable, e.g., "average discount given drops from 18% to under 10%"]
- **Check-in date:** [date]

---

## End-of-quarter review
- **Skills built:** [list all three]
- **Outcomes hit / missed:** [honest assessment against each measurable outcome above]
- **What carries into next quarter's plan:** [skill, if any, that needs another cycle]
- **Rep's own reflection on the quarter:**