# Post-Kickoff 90-Day Reinforcement Plan Template

> A fill-in 90-day cadence of drills, coaching touchpoints and checkpoints that keeps a kickoff's skill focus alive well past the two-week mark where most SKO content evaporates.

Free template for sales managers. Topic: [Sales Kickoffs, Training & Enablement Programs](https://www.peerlab.ai/library/topic/sales-kickoffs-training-enablement-programs/). Published by PeerLab in the [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Source: https://www.peerlab.ai/library/post-kickoff-90-day-reinforcement-plan-template/

## How to use it

Fill in the header immediately after kickoff ends, calendar every checkpoint before energy fades, and report the Day-90 heatmap to leadership as the kickoff's actual ROI readout.

## What's inside

- Header fields to lock the target skill, current level and Day-90 goal
- Phase 1 (Days 1-14): immediate huddle drills and first graded check
- Phase 2 (Days 15-30): manager cadence and Day-30 metric checkpoint
- Phase 3 (Days 31-60): peer shadow pairing and Day-45 pulse check
- Phase 4 (Days 61-90): advanced drills and Day-90 recertification event
- Standing weekly metrics table (baseline through Day 90)
- Named decay points (Day 10-14, 30-35, 45-50, 75-90) with counter-measures for each

Fill in immediately after SKO, before energy dissipates. This is the plan that prevents kickoff content from evaporating by week two.

## Header (fill in)
- **SKO theme / skill of the year:** ______________________
- **Target competency:** ______________________
- **Current org-average level → target level by Day 90:** _____ → _____
- **Executive sponsor:** ______________________
- **Enablement owner:** ______________________

## Phase 1: Days 1-14 (Immediate, while energy is high)
- [ ] Week 1: One micro-drill per rep tied directly to the SKO skill (5-10 min, in every team huddle)
- [ ] Week 1: Manager 1:1s open with "show me one thing you're doing differently since SKO" (not "how was SKO")
- [ ] Week 2: First graded check: a live-call review or roleplay scored against the rubric, same skill only
- [ ] Week 2: Publish a visible team leaderboard/heatmap of who's practiced the drill: visibility, not shame
- **Decay risk at this phase:** enthusiasm fades once the daily grind resumes. **Counter-measure:** the huddle drill is mandatory and calendared before SKO ends, not scheduled afterward.

## Phase 2: Days 15-30
- [ ] Weekly: Manager 1:1 focus prompt fixed to the SKO skill
- [ ] Day 30 checkpoint: **What gets measured:** [insert leading indicator, e.g., "% of deals >$50K with 2+ documented stakeholders"] **Who signs off:** ______________________
- [ ] Day 30: Compare Day-30 metric against pre-SKO baseline; publish the delta to the team
- **Decay risk at this phase:** old habits creep back once the deal pipeline gets busy again. **Counter-measure:** the Day 30 metric is a leading behavioral indicator, not a lagging revenue number, it catches regression before it shows up in results.

## Phase 3: Days 31-60
- [ ] Bi-weekly: Peer shadow pairing (Developing-level reps paired with Advanced/Expert reps on this specific skill)
- [ ] Day 45: Mid-point pulse: reps re-take the relevant section of the Skill Gap Self-Assessment Quiz, compare to pre-SKO score
- [ ] Day 60 checkpoint: **What gets measured:** ______________________ **Who signs off:** ______________________
- **Decay risk at this phase:** this is the most common regression point, the "new" skill has stopped being novel and isn't yet habitual. **Counter-measure:** the peer shadow pairing continues even if metrics look fine; day 45 is exactly when teams stop watching.

## Phase 4: Days 61-90
- [ ] Weekly: Continue the 1:1 focus prompt; shift drills to more advanced/complex scenarios (higher-difficulty scenarios from the role-play bank)
- [ ] Day 85: Schedule the Day 90 re-certification event
- [ ] Day 90: **Formal re-certification** against the certification rubric: compare to pre-SKO baseline for every rep
- [ ] Day 90: Publish the full before/after competency heatmap to leadership as the SKO ROI readout

## Standing Metrics to Track Weekly Throughout

| Metric | Baseline (pre-SKO) | Wk 2 | Wk 4 | Wk 6 | Wk 8 | Day 90 |
|---|---|---|---|---|---|---|
| [Leading behavioral indicator tied to the skill] | | | | | | |
| % reps completing weekly drill | | | | | | |
| Manager-observed competency level (avg) | | | | | | |

## Known Decay Points (build counter-measures in, don't wait to react)
- **Day 10-14:** initial enthusiasm fades: counter with mandatory, pre-calendared huddles.
- **Day 30-35:** pipeline pressure returns to normal, old habits resurface: counter with a leading-indicator checkpoint, not a revenue checkpoint.
- **Day 45-50:** most common full regression point, counter with peer shadowing continuing past when it "looks" fixed.
- **Day 75-90:** teams assume the initiative is "done" before recertifying: counter by calendaring Day 90 recertification at SKO itself, not after.