# LinkedIn Prospecting Script Library

> Connection requests, InMail openers, and 3-touch follow-up sequences that read like a person wrote them, organized by trigger so you always have the right opener for how you found the prospect.

Free script/swipe for sales reps. Topic: [Sales Content, Playbooks & Battlecards](https://www.peerlab.ai/library/topic/sales-content-playbooks-battlecards/). Published by PeerLab in the [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Source: https://www.peerlab.ai/library/linkedin-prospecting-script-library/

## How to use it

Match the connection-request template to the actual trigger that brought you to the prospect, keep the note pitch-free, then run the matching 3-touch sequence once connected, using the Response-Triage Guide to decide the next move the moment they reply.

## What's inside

- 6 connection request templates by trigger (mutual connection, content engagement, job change, shared group, event/webinar, cold)
- 5 InMail opener templates by angle
- 3 full 3-touch follow-up sequences (post-connection-accept, post-InMail-no-reply, post-content-engagement)
- Profile-view-only nudge script (for prospects who viewed but didn't engage)
- Comment-to-DM bridge script
- Character-count guidance per message type
- Banned-phrase list (bot-sounding language to strip out)
- Response-triage guide, what to send based on how they reply

*Organized by how you found the prospect: always match the opener to the actual trigger, never send a generic one.*

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## Connection Requests (max ~275 characters, keep these SHORT)

### 1. Mutual Connection
"Hi [First Name], noticed we're both connected to [Mutual Connection]. Would like to connect and follow what you're building at [Company]."

### 2. Content Engagement (they posted, you engaged)
"Hi [First Name], really liked your take on [specific point from their post]. Would like to connect and keep following your posts on [topic]."

### 3. Job Change
"Hi [First Name], congrats on the move to [Company]! Would like to connect as you settle into the new role."

### 4. Shared Group
"Hi [First Name], saw we're both in [Group]. Always good to connect with others thinking about [group topic]."

### 5. Event/Webinar
"Hi [First Name], great to (virtually) cross paths at [Event]. Would like to stay connected."

### 6. Cold (no shared trigger)
"Hi [First Name], came across your profile while researching [Role]s at [Industry] companies. Would like to connect."

**Rule:** Never add a pitch to the connection note itself. The note's only job is to get accepted, sell nothing here.

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## InMail Openers (used when not yet connected: can be longer, 500–800 characters)

### 1. Trigger-Based
"Hi [First Name]: saw [Trigger, e.g. recent funding/hire/launch] and figured your team might be running into [Problem] around now. I work with [Role]s on exactly that: worth a short exchange, or is it not a priority right now?"

### 2. Peer-Proof
"Hi [First Name]: I've been talking to a few [Role]s at [Industry] companies about [Problem], including folks at [Peer Company]. Curious whether it's something you're dealing with at [Company] too?"

### 3. Direct Value
"Hi [First Name], most [Role]s I speak with are losing [Specific Metric] to [Problem]. If that's true for [Company] too, happy to share what's worked elsewhere: if not, no worries at all."

### 4. Curiosity/Question
"Hi [First Name]: quick question: is [specific process] still handled manually at [Company], or has that changed recently? Asking because it usually connects to [Problem]."

### 5. Content-Based
"Hi [First Name]: your post on [topic] resonated, especially the point about [specific detail]. It connects closely to something we help [Role]s with, open to a short exchange on it?"

---

## 3-Touch Follow-Up Sequences

### Sequence A: After Connection Request Accepted (no reply to pitch yet)

**Touch 1 (same day as accept):**
"Thanks for connecting, [First Name]! Noticed [something specific from their profile/recent activity]: are you currently focused on [Problem], or is that not on your plate?"

**Touch 2 (4 days later, if no reply):**
"Hi [First Name]: no pressure to reply, just didn't want my last message to get buried. Curious if [Problem] is something you're dealing with at [Company] these days."

**Touch 3 (8 days later, if no reply):**
"[First Name], last note from me on this for now. If [Problem] ever becomes a priority, feel free to reach out, always happy to share what's worked for similar teams."

### Sequence B: After InMail, No Reply

**Touch 1 (5 days later):**
"Hi [First Name], following up in case this got buried. Still curious whether [Problem] is on your radar at [Company]."

**Touch 2 (7 days later):**
"[First Name], sharing this in case useful regardless of timing: [one-line insight or stat related to Problem]. Happy to send more if relevant."

**Touch 3 (10 days later):**
"Last one from me, [First Name]: if the timing's ever right on [Problem], my inbox is open. Good luck with everything at [Company]."

### Sequence C, After They Engaged With Your Content (liked/commented)

**Touch 1 (within 24 hrs of engagement):**
"Hi [First Name], thanks for engaging with my post on [topic]! Curious what resonated, or if you're dealing with [related Problem] yourself?"

**Touch 2 (5 days later, if no reply):**
"[First Name], following up since you'd engaged with the post on [topic]. Is [Problem] something live for you at [Company] right now?"

**Touch 3 (9 days later, if no reply):**
"No worries if it's not top of mind, [First Name], I'll leave this here. Feel free to reach out anytime if [Problem] becomes relevant."

---

## Profile-View-Only Nudge (they viewed your profile, no other action)

"Hi [First Name], noticed you stopped by my profile. If it's related to [Problem], happy to answer any questions directly: otherwise, no worries at all!"

---

## Comment-to-DM Bridge (they commented on your post: move it to DM)

"Hi [First Name]: appreciated your comment on [post topic], especially [specific detail]. Wanted to continue that thread here rather than clutter the comments, are you seeing [Problem] show up at [Company] too?"

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## Response-Triage Guide

| Their Reply | Your Next Move |
|---|---|
| “Not right now” | Ask permission to check back in a specific timeframe (e.g. “fair enough, ok if I check back in Q[X]?”), then stop the sequence |
| “Not the right person” | Ask directly: “who would be, and would you mind an intro?” |
| “Tell me more” | Move to a discovery question, do NOT paste a feature list: ask about their situation first |
| Silence after 3 touches | Stop; do not add a 4th touch on LinkedIn: switch channel (email) or drop for the quarter |
| Thumbs-up/emoji only | Treat as weak positive: send one more specific, low-effort question, not a meeting ask |

---

## Banned Phrases (strip these: they read as automated)

- “I hope this message finds you well”
- “I wanted to reach out and touch base”
- “In today's fast-paced world/market”
- “I noticed you're a [title] at [Company]” (this is public info, restating it reads as a template)
- Any message with zero specific detail unique to that person's profile or recent activity