# LinkedIn Connection Request Message Templates

> 20 ready-to-send connection request scripts organized by scenario: mutual connection, content engagement, cold outreach, post-event, and trigger events: every one written to fit LinkedIn's 300-character note limit and built to get accepted, not ignored.

Free template for sales reps. Topic: [Cold Email, LinkedIn & Social Selling](https://www.peerlab.ai/library/topic/cold-email-linkedin-social-selling/). Published by PeerLab in the [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Source: https://www.peerlab.ai/library/linkedin-connection-request-templates/

## How to use it

Pick the scenario that matches your prospect, fill in the brackets with one real, specific detail, and send, keep a running note of which scripts get accepted most for your ICP so you can double down on what's working.

## What's inside

- 4 scripts for mutual-connection scenarios
- 4 scripts for content-engagement scenarios (they posted or commented)
- 4 scripts for cold outreach with no warm path
- 4 scripts for post-event follow-up
- 4 scripts for trigger events (new role, promotion, funding, expansion)
- The 3-message rule for what to send after acceptance
- Send-time and daily-volume guidance to protect acceptance rate
- Personalization minimums so notes don't read as templated

20 templates across 5 scenarios. LinkedIn caps connection notes at 300 characters, every template below fits that limit with the fill-ins included. Replace anything in [brackets] before sending.

## How to use these
- Personalize at minimum the first bracketed detail in every message, a name-only fill-in with nothing real behind it reads as templated and meaningfully cuts acceptance rate.
- Never pitch, sell, or mention your product in the connection note itself. Its only job is to get the click. Save the offer for later.
- Send between 8-10am or 4-6pm in the recipient's time zone, requests sent in these windows get seen same-day far more often than overnight sends.
- Cap yourself at 15-20 new requests per day. LinkedIn throttles and can restrict accounts that spike volume.

## Scenario A, Mutual Connection (you share 1+ connections)
1. "Hi [First Name], I see we're both connected to [Mutual Name], [he/she/they] mentioned you're doing great things in [space/role]. Would love to connect and swap notes on [topic]."
2. "Hi [First Name], [Mutual Name] speaks highly of you and suggested we connect given we're both focused on [shared area]. Open to connecting?"
3. "Hi [First Name], [Mutual Name] and I were just talking about [topic] and your name came up. Would be great to connect."
4. "Hi [First Name], noticed [Mutual Name] is in both our networks, always good to expand the circle with people working in [industry]. Let's connect."

## Scenario B: Content Engagement (they posted, commented, or liked something relevant)
5. "Hi [First Name], really enjoyed your post on [topic], particularly the point about [specific detail]. Would love to stay connected."
6. "Hi [First Name], your comment on [Poster]'s post about [topic] was spot on. Connecting with people who think that way about [topic]."
7. "Hi [First Name], you've been posting some sharp takes on [topic] lately, the one on [specific post] stuck with me. Let's connect."
8. "Hi [First Name], I follow your writing on [topic], curious how you're seeing [trend] play out at [Company]. Would love to connect."

## Scenario C: Cold, No Warm Path
9. "Hi [First Name], I work with [role/title]s in [industry] on [specific problem]. Not pitching anything, just want to connect and follow your work at [Company]."
10. "Hi [First Name], came across your profile researching [role] leaders in [industry], solid path from [Prior Company] to [Company]. Would like to connect."
11. "Hi [First Name], I help [persona] tackle [specific pain point] and like connecting with people doing that work firsthand. Open to connecting?"
12. "Hi [First Name], [Company]'s work in [space] caught my eye, specifically [detail]. Would like to add you to my network."

## Scenario D: Post-Event (met, or attended the same session)
13. "Hi [First Name], great meeting you at [Event Name], enjoyed our chat about [topic discussed]. Let's stay connected."
14. "Hi [First Name], I was at your session on [topic] at [Event Name], the point about [detail] landed well. Would love to connect."
15. "Hi [First Name], we were both at [Event Name] this week. Didn't get to meet in person, but wanted to connect given our shared interest in [topic]."
16. "Hi [First Name], following up after [Event Name], you mentioned [detail] in the Q&A and I'd love to hear more. Let's connect."

## Scenario E: Trigger Event (new role, promotion, funding, expansion)
17. "Hi [First Name], congrats on the move to [New Role] at [Company], exciting step. Would love to connect as you settle in."
18. "Hi [First Name], saw the news about [Company]'s [funding round/expansion/launch], congrats to the team. Would like to connect."
19. "Hi [First Name], congrats on the promotion to [New Title]. Well earned. Would love to stay connected as your remit grows."
20. "Hi [First Name], noticed [Company] just [trigger event, e.g. opened a new office / hit a milestone], big moment. Would love to connect."

## After they accept, the 3-message rule
Do not pitch in the connection note. Once accepted, wait 24-48 hours, then send a short, no-ask value message (1-2 sentences plus a question). Only introduce your offer in message 3, and only if they've engaged with messages 1 and 2.