# Demo Storyboard Template

> A scene-by-scene planning template that forces you to storyboard the narrative, proof points, and stakeholder targeting of a demo before you ever open the product.

Free template for sales reps. Topic: [Demos & Product Storytelling](https://www.peerlab.ai/library/topic/demos-product-storytelling/). Published by PeerLab in the [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Source: https://www.peerlab.ai/library/demo-storyboard-template/

## How to use it

Fill this out scene-by-scene before opening the product for any demo above a first-call intro, and use it as your on-screen script and pacing guide during the call itself.

## What's inside

- Header block (account, attendees, deal stage/size, time allotted)
- Discovery recap fields (business outcome, ranked pains, success metric, political landscape)
- One-sentence demo theme prompt
- Scene-by-scene table (screen, narrative beat, proof point, stakeholder, transition line)
- Objection landmines table with planned responses
- Word-for-word close scene script

Storyboard the demo scene-by-scene before you ever open the product. If you can't fill this out, you're not ready to open the screen share.

## Header

```
Prospect / Account: ______________________
Demo date & time: ______________________
Presenter: ______________________
Attendees (name, role, champion/blocker/economic buyer/unknown):
 1. ______________________
 2. ______________________
 3. ______________________
Deal stage: ☐ Discovery demo ☐ Deep-dive ☐ Final/executive ☐ POC/technical validation
Deal size (est. ACV): ______________________
Time allotted: _____ minutes
```

## Discovery Recap (fill from your notes before storyboarding a single scene)

```
Stated business outcome (their words, not yours): ______________________
Top 3 pains, ranked:
 1. ______________________
 2. ______________________
 3. ______________________
Success metric they said they'd measure this against: ______________________
Political landscape:
 Champion: ______________________
 Likely skeptic/blocker: ______________________
 Economic buyer (if in room): ______________________
```

## One-Sentence Demo Theme

Write the single throughline the whole demo has to prove. If you can't compress it to one sentence, you don't have a demo yet, you have a feature list.

```
Theme: "By the end of this demo, [stakeholder] should believe that ______________________"
```

## Scene-by-Scene Storyboard

| Scene # | Time (min) | Screen / Feature shown | Narrative beat, what you SAY | Proof point to drop in | Aimed at (which stakeholder) | Transition line into next scene |
|---|---|---|---|---|---|---|
| 1 | | | | | | |
| 2 | | | | | | |
| 3 | | | | | | |
| 4 | | | | | | |
| 5 | | | | | | |
| 6 | | | | | | |

**Rule of thumb:** every scene should map to one of the top-3 ranked pains above. If a scene doesn't map to a pain or the theme, cut it, it's a feature tour in disguise.

## Objection Landmines

List anything you expect to get pushback on, and how you'll handle it without derailing pacing.

| Anticipated objection/question | Planned response | Where in the storyboard you'll address it (proactively vs. wait for it) |
|---|---|---|
| | | |
| | | |

## Close Scene (script this word-for-word, don't wing it)

```
Recap line (echo their pain in their words):
"______________________"

Next-step ask (specific, dated, owned):
"______________________"

Fallback if they hesitate on the next step:
"______________________"
```