# Competitor Knowledge Quiz for Reps

> A scored recall quiz managers assign reps before a competitive deal, not after a loss, to test whether battlecard positioning actually sticks.

Free assessment/quiz for sales reps. Topic: [Sales Content, Playbooks & Battlecards](https://www.peerlab.ai/library/topic/sales-content-playbooks-battlecards/). Published by PeerLab in the [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Source: https://www.peerlab.ai/library/competitor-knowledge-quiz-for-reps/

## How to use it

Fill in the competitor name and answer key before assigning; give closed-book to a rep ahead of any deal flagged against that competitor, then route the score to the matching action band.

## What's inside

- 19 scored questions across 6 categories: positioning, features, pricing, objections, landmines, win-stories
- Customizable competitor-name fill-in fields so the same quiz reuses across any competitor
- An 80-point scoring scale with 4 readiness bands
- A manager answer-key template to fill in before assigning
- A self-rated honesty question that flags a coaching need without penalizing the rep
- A bonus discussion prompt for team calibration sessions

### Scored Recall Test: Assign Before a Competitive Deal, Not After You've Lost One

**For managers:** Fill in your actual competitor name(s) and correct answers in the Answer Key before assigning. This is built to be copied once per competitor you regularly face.

**For reps:** Closed-book. Answer from memory only, the point is to find out what you'd actually have access to on a live call with no time to look it up.

**Competitor being tested:** ______________________ **Rep name:** ______________________ **Date:** ______________________

## Section A: Positioning (4 questions, 4 pts each = 16 pts)
1. In one sentence, what is [Competitor]'s core pitch to buyers?
2. What market segment or buyer type does [Competitor] win most often?
3. What is [Competitor]'s stated (or implied) weakness relative to us?
4. What's the one landmine question we plant to expose that weakness?

## Section B: Product & Feature Differentiation (4 questions, 4 pts each = 16 pts)
5. Name two capabilities we have that [Competitor] does not.
6. Name one capability [Competitor] genuinely has that we don't, and what you'd say if a buyer raises it.
7. What's the most common feature-comparison myth buyers believe about [Competitor] that isn't accurate?
8. What's [Competitor]'s current product limitation that our battlecard flags?

## Section C: Pricing & Packaging (3 questions, 4 pts each = 12 pts)
9. Roughly how is [Competitor] priced/packaged (per-seat, tiered, usage-based)?
10. What's the most common pricing objection tied to [Competitor] ("they're cheaper because...")?
11. What's our approved response when a buyer says [Competitor] quoted a lower price?

## Section D: Objection Rebuttal Recall (4 questions, 4 pts each = 16 pts)
12. A buyer says "We're already talking to [Competitor]." What's your first question back?
13. A buyer says "[Competitor] has been doing this longer." What's your response?
14. A buyer says "[Competitor]'s implementation looks easier." What's your response?
15. What's the single objection tied to [Competitor] you're least confident handling live? (Self-rated honesty question: no wrong answer, flags a coaching need.)

## Section E: Landmines & Traps to Avoid (2 questions, 4 pts each = 8 pts)
16. What should you never say about [Competitor] that could come across as badmouthing or be factually risky?
17. What common rep mistake causes deals to be lost to [Competitor] even when we're the better fit?

## Section F: Win-Story Recall (2 questions, 6 pts each = 12 pts)
18. Name one real deal we won against [Competitor] and the reason we won it.
19. Name one real deal we lost against [Competitor] and the reason we lost it.

## Bonus (not scored, discussion prompt)
20. If [Competitor] changed one thing about their product or pricing tomorrow, what would worry you most, and why?

## Scoring
**Total available: 80 points** (question 20 unscored)

| Band | Score | Meaning | Action |
|---|---|---|---|
| Deal-ready | 68-80 | Strong recall, ready for a live competitive deal | No action; retest in 2 quarters |
| Competent | 52-67 | Solid but has real gaps | Manager reviews the lowest-scoring section(s) in a 20-minute 1:1 before next competitive deal |
| At risk | 32-51 | Meaningful gaps that will show up live | Battlecard re-training required before assignment to a deal involving this competitor |
| Not ready | Below 32 | Should not be running solo on a deal against this competitor yet | Shadow a stronger rep on the next 2 competitive deals; retest in 2 weeks |

## Answer Key (manager fills in before assigning)
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