# 3-Day Sales Kickoff Agenda Builder

> Hour-by-hour agenda blocks organized by Vision, Skill-Building, and Celebration days, so every session on the schedule earns its slot.

Free template for sales leaders. Topic: [Sales Kickoffs, Training & Enablement Programs](https://www.peerlab.ai/library/topic/sales-kickoffs-training-enablement-programs/). Published by PeerLab in the [Sales Enablement Resource Library](https://www.peerlab.ai/library/). Source: https://www.peerlab.ai/library/3-day-sales-kickoff-agenda-builder/

## How to use it

Copy the three day-tables into your own SKO planning doc, swap in your specific breakout topics and speakers, and check every session against the four design rules before finalizing.

## What's inside

- Full hour-by-hour Day 1 (Vision & Direction) agenda, 7:30am to reception
- Full hour-by-hour Day 2 (Skill-Building) agenda, including breakout tracks and roleplay labs
- Full hour-by-hour Day 3 (Celebration) agenda, including a skill-growth award slot
- 4 explicit design rules for building any SKO agenda (Vision/Skill/Celebration mapping, 90-minute break rule, practice-majority rule, growth-based recognition rule)

Hour-by-hour blocks for a 3-day SKO, organized so every session earns its slot: Day 1 sets Vision, Day 2 builds Skill, Day 3 is Celebration.

## Day 1: Vision & Direction

| Time | Session |
|---|---|
| 7:30–8:30 | Registration, breakfast, networking |
| 8:30–9:00 | Welcome + year-in-review (CEO/CRO) |
| 9:00–10:00 | Keynote: state of the market / strategic vision |
| 10:00–10:15 | Break |
| 10:15–11:15 | Product & portfolio roadmap |
| 11:15–12:00 | This year's #1 company priority: and why it matters to every role in the room |
| 12:00–1:00 | Lunch |
| 1:00–2:00 | Customer voice panel (customer guest or CS panel) |
| 2:00–3:15 | Breakouts by segment/region: territory & quota reveal, team-specific goals |
| 3:15–3:30 | Break |
| 3:30–4:30 | Cross-functional alignment: how Marketing/Product/CS support sales this year |
| 4:30–5:00 | Day 1 recap + "commit card" exercise (write your #1 takeaway) |
| 6:30–9:00 | Welcome dinner/reception |

## Day 2: Skill-Building

| Time | Session |
|---|---|
| 7:30–8:30 | Breakfast |
| 8:30–9:15 | Keynote: this year's named skill focus, and why mastering it matters for career, role, and results |
| 9:15–10:30 | Breakout Track A (e.g., Discovery & Qualification) |
| 10:30–10:45 | Break |
| 10:45–12:00 | Breakout Track B (e.g., Objection Handling & Negotiation) |
| 12:00–1:00 | Lunch + mixed-team peer roundtables |
| 1:00–2:30 | Practice labs: roleplay with manager coaching + peer scoring |
| 2:30–2:45 | Break |
| 2:45–4:00 | New tools/process training (CRM changes, new plays, enablement content walkthrough) |
| 4:00–5:00 | Manager huddles: turn today's skill-building into individual development commitments |
| 7:00–9:00 | Optional evening activity / regional team dinners |

## Day 3, Celebration

| Time | Session |
|---|---|
| 8:00–9:00 | Breakfast |
| 9:00–10:00 | Closing keynote: tie the 3 days back to the vision (CEO) |
| 10:00–10:15 | Break |
| 10:15–11:15 | Awards & recognition, include a skill-growth award (e.g., "Most Improved," tied to competency-level movement), not only revenue awards |
| 11:15–12:00 | Team commitment share-out: each team presents one commitment for the year |
| 12:00–1:00 | Closing lunch |
| 1:00–2:00 | Optional team-building competition / prize drawings |
| 2:00 | Departures begin |

## Design rules behind this agenda

- Every session should map to Vision, Skill, or Celebration: if you can't say which, cut it or move it.
- No more than 90 minutes without a break or format change.
- Skill-building day should be majority practice (labs/roleplay), not majority lecture.
- Recognition on Day 3 should include how someone grew, not only what they closed.